THE RISE OF EMOTIONAL WEALTH IN GEN Z

The Rise of Emotional Wealth in Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain progressively, conserve boldy, purchase a home, and prepare for retired life. But Gen Z is approaching cash with a fresh perspective. Instead of concentrating only on long-term build-up, this generation is focusing on equilibrium

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